I have been putting music online for seven years and owning almost none of it. This is what I decided to do about that.
I put my first record out in 2019. It went up on a platform I do not own, next to an artist I have never met, under a photo I did not choose, described by a genre tag someone else picked from a dropdown.
That is not a complaint. That is just how it works, and it worked well enough that I kept doing it for seven years. But somewhere between 2019 and now I started noticing that everything I had made lived somewhere I could not reach. If a platform changed its mind about me tomorrow, I would have a hard drive and some screenshots.
So this is the corner I built. It is not a replacement for anywhere else — my music is still out there, and I still want it there. This is the place where all of it sits together, in an order I chose, with the context I actually wanted to give it.
The difference is small and it is enormous. On a streaming platform a song is a file with a play count. Here I can tell you that a record was made in a room in winter with the heater broken, and that the reason it sounds like that is that I had one microphone and no patience. That is not marketing. That is just the truth about the song, and there has never been anywhere to put it.
The other thing I wanted was one place. Right now, if you want to know what I do, you have to visit four platforms and assemble me yourself. The mixes are in one place, the records in another, the writing nowhere at all. Nobody is going to do that. I would not do that.
So the mixes and the releases live in the same house now. Seven years of them. Some of it I am proud of, some of it I have complicated feelings about, and all of it is staying, because a catalogue with the awkward parts removed is a portfolio, not a history.
I also wanted to stop guessing about the people listening. Not in a data way — I mean actually knowing what a song did for someone. There is a whole part of this platform built around that idea and I will write about it later this week, because it is the part I am most nervous about and most excited by.
The honest state of things on day one: this is a small place. There is no crowd here yet. If you sign up you will not be lost in a stream of a million other people, which is either the worst or the best thing about arriving early, depending on your temperament.
What is here is real. Every mix has audio behind it. Every record is one I actually made. Nothing on this platform is a placeholder pretending to be a catalogue, which sounds like a low bar until you have spent a week clearing out demo content and realising how easy it would have been to leave it.
If you want a place to start, start with a record rather than with me. Personal touch is the most recent one, and it is ten minutes long, which tells you most of what you need to know about how I think about a track.
Or start with the thing that got me here in the first place — the mixes. That is where I have spent the most hours, and it is where this whole idea began.
Thanks for coming early.






